Visual Argument

For this assignment, you will create a visual argument according to the criteria outlined by J. Anthony Blair in “The Possibility and Actuality of Visual Argument” and compose a short paper that explains the rhetorical choices that went into designing the visual.

The criteria for the visual component of the assignment is as follows:

1) The visual must be composed according to the criteria outlined by J. Anthony Blair; specifically, it must present the audience with a choice between (at least) two possible positions one might take on a given controversy.
2) The visual must use at least two icons.
3) The visual must not use any words or numbers (you may, however, indicate that language is being used).
4) The visual must be your own creation.

The criteria for the written component of the assignment is as follows:

1) Create a tag-line/sub-heading that identifies the publication where your visual argument will appear (e.g. National Geographic).
2) State the argument in words according to the criteria outlined by J. Anthony Blair.
3) Explain the rhetorical choices you made in your visual argument, and support those choices with evidence from the articles we read (use MLA citation style, including a Works Cited page).
4) If you make rhetorical choices in your visual argument that are not discussed in either of the articles we read, make a case for why you think they will be effective (e.g. “The blood-spatter is the largest object and appears in the center of the visual because it is being emphasized more than any other object. The reason the blood-spatter is being emphasized is that the audience should focus on it first in order to perceive the logos of the argument, which proceeds as follows”).

© Andrew N. Rechnitz
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